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Grafit – Fitness Watch by Felix Fastenrath


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Sporty and simple

I created moodboards for the keywords sporty and simple and analysed what formal aspects support them so I could mix them to create a new formlanguage for my product. To further specify the feelings the watch should convey I decided on a persona. The target group I chose is interested in lifestyle, fashion and their health, but don‘t want to let the LOHAS megatrend influence their style much.

Sketches of the Grafit fitness watch

Design development

I started by exploring different basic shapes, but soon decided that a round form complements the aspired simple style best. I tried different combinations of hard edges and curved, organic surfaces until the overall appearance was found.

Design detail wristlet fitness watch Grafit Design detail side view fitness watch Grafit
Design rendering fitness watch Grafit colour options

Modest choice of colours

Grafit as a name for a fitness watch does not only contain fit but also evokes a connotation of an unobtrusive and elegant appearance as the mineral graphite does. This is why I chose different shades of grey for the upper TPE part.

Interface design detail clockface display fitness watch Grafit
Interface design detail move reminder display fitness watch Grafit Interface design detail drink reminder display fitness watch Grafit Interface design detail sleep reminder display fitness watch Grafit

Call to action

Different from other fitness watches on the market, that bling and beep all the time to inform the user of any kind of new event, Grafit‘s display mostly shows an analogue clock face. Only when its sensors detect a need for an action, such as drink, move or sleep, it lets you know with an icon.